There is an entire multi-billion dollar worldwide industry built upon typography—$56 billion to be exact.
Documentaries have been made, podcasts have been launched, and volumes have been published about the importance of typography and font in business and marketing. Approaching font design requires more than just selecting from a long list of default styles in your software. It calls for an entire philosophical and creative approach that contributes to your school or team’s brand and cultural identity.
Now that we’ve driven the point home, it’s time to take a closer look at the importance of font & lettering in the design of your wall pads.
What are the Best Fonts for Schools?
While there is no ironclad answer to this question, there are fonts that colleges, universities, and professional teams use regularly to promote their brand. Some popular fonts include:
● Old Sport Athletic
● Friday Night Lights
● Jackport College NCV
● FTY Delirium NCV
● College Block
● FTY Strategycide
● Veridian College
● Ancient Greek
● KG Miss Speechy IPA
● Greek House Fathouse
● Extenda Trial 1
● ITC Lubalin Graph
● FF Meta
Why Do These & Other Similar Fonts Work?
● They Are Readable
When designing your wall pad, the feature that needs to stand out the most is the lettering. While logos and graphics are instant attention-getters, the eyes will eventually land on the message. Therefore, every letter needs to be clear and precise.
● They Establish a Hierarchy
What do we mean by hierarchy? In a hierarchy, the most important part of the message is displayed first with large letters and a brief statement. Then, the second most important part of the message has smaller letters and a longer message, and so on. The fonts above are great for large lettering with a brief statement. They catch the eye first.
● They Allow Heavy Contrast
Contrast is a key component in lettering. Contrast sets two opposite or contrasting colors apart. Examples of stark contrast include:
● Black vs. White
● Purple vs. Yellow
● Gold vs. Cardinal
● Orange vs. White
The reason the examples above foster heavy contrast is because the font is thick and allows for more coloring. While it is possible to use thin fonts, it also makes it more difficult to create a clear contrast between the font and the background or graphic.
They Are Authoritative and Powerful
If you are designing your wall pads for an athletic facility, then they will be used for sporting events. When it comes to sports, you want to project a brand or image that is domineering, authoritative, and powerful.
A solid, thick, and non-circular font can help you accomplish this goal. Yes, even font can be intimidating when used in the right context.
Note: The above fonts only represent a certain style or focus. The concepts outlined in this article can apply to any style, design, or project. Whether it applies to sports or any other setting, the main takeaways from this article are this:
● Choose the best font that maximizes your school’s or team’s brand.
● Use the right combination of font colors, backgrounds, and graphics on your wall pads that contrast and complement each other without clashing or blending.
● Establish a font hierarchy starting with the most pronounced and shortest part of your message first, and working your down to smaller letters and longer wording. You can use this opportunity to mix and match fonts that work together.
● Use a font that is appropriate for the setting. While authoritative font is great for sports and school, you may have something else in mind.
Wall Padding Design by Fieldwallpads.com
If you want to create an innovative wall padding design but don’t know where to begin, contact Fieldwallpads.com today. We can help you develop your wall pad design from start to finish and custom print it to your exact specifications. We design graphics for banners, bleachers, windows, and wall pads.
To find out more about our products or place an order, call us at 1-800-257-6405.