Working in a collegiate or professional sports world, you know that advertising and sponsorships are some of your primary sources of income. Therefore, it’s important to include logos for these sponsors anywhere you can.
When it comes to displaying sponsorship logos, your wall pads are particularly lucrative and deserve a huge share of your attention. Below, Fieldwallpads.com, your Clarion provider of gym wall padding and more, discusses exactly why this is so—and why logo-covered wall pads are an excellent enhancement to your facility.
MAXIMIZE SPONSORSHIP EXPOSURE AND BENEFITS
In big-time sports, such as high-profile professional and collegiate games, companies pay quite the pretty penny to get themselves associated and noticed. For normal national advertising slots on TV, companies typically pay anywhere from a quarter of a million to $1 million for a 30-second advertising slot. However, if there is a big game, such as the NFL’s Big Game or collegiate national championship, the price of that 30-second TV slot could increase to $5 million.
Displaying your team or organization’s sponsorships prominently throughout your facilities could have a similar effect as national TV slots. While custom graphics on your wall pads will not necessarily get you the same exposure, they still allow your advertisers to reach a broader audience than they would have otherwise, making them tantalizing advertising real estate.
ADVERTISING CAN PAY FOR THE PADDING
No matter the budget for your athletic facilities this year, you have to have wall padding that meets every safety standard, so your athletes are less likely to be injured in a collision. Having state-of-the-art wall padding does not need to be expensive. While you are investing in the safety of your athletes and fans, you can also sell advertisements to be placed on your wall pads. These alone should pay for the cost of your enhanced safety features.
CREATE ADVERTISING FLEXIBILITY
Sponsors come in all shapes and sizes, and all sorts of budgets. Regardless of how much they can or can’t pay, though, money is money, so it benefits your facility to have a variety of ‘tiers’ that they can sell off to advertisers. Higher-paying sponsors can get more in-demand real-estate, while smaller partnerships can find a corresponding space.
Because wall pads are front and center, while others are more discreetly placed along dugout railings and fences, you can create these pricing tiers and place higher-paying advertisers front and center, while lower-paying advertisers go elsewhere.
ADD TO THE GAME EXPERIENCE
Sure, you can, and should, have wall pads that represent your team or school. That’s why spectators are there, after all: to watch the game! But in today’s era, it’s quite common for stadiums to plaster themselves in brands or otherwise associate tightly with them, so common that it has become an integral part of attending large-scale games. Some, in fact, even sell naming privileges to sponsors!
The glamor, the excitement—where would that be without sponsor logos? Wall pads provide a huge opportunity to display these logos, thanks to their large size and flashy colors. When you invest in them, you’re actively investing in the game ambiance, and therefore in your ticket sales and reputation.
ATTRACT MORE SPONSORS
When you put sponsor logos on your sports venue padding, you’re not only letting your sponsors get advertising attention. You’re getting it too—in the form of advertising to other sponsors.
Let us explain: when you show off your sponsor’s brand, you’re sending the message to other potential sponsors that not only you’re open for a partnership, but that you actively maintain the partnerships you have—provided, of course, that you’ve put in the work to do so that we’ve covered in our outdoor wall padding blog. You’re also showing off the type and caliber of brand that your team likes to be associated with, which in turn can show similar brands that the odds are good that you’ll accept a reasonable offer.
Though there are many other ways that you can attract sponsors (SocialTables covers a few of them here), wall pads play a critical and nuanced role.
FOR TOP-QUALITY OUTDOOR WALL PADDING AND MORE, CONTACT FIELDWALLPADS.COM
At Fieldwallpads.com, our team handcrafts each wall pad to ensure it reaches our safety and quality standards. We will ensure you have superb wall pads with excellent graphics so advertisers will be fighting over the chance to be on your padding.
We can also customize any wall pad to ensure it meets the safety requirements you need for your facilities, as well as the images, text, and colors you need for advertising and school pride.
Since opening for business, we have helped schools and organizations around the country increase fan awareness and improve the safety of their facilities for their athletes, and we’d be proud to do the same for yours. Reach our Clarion office today at 1-800-257-6405.